Four Reasons to Use Social Media as an Author That Has Nothing to Do With Selling Books

This semester, I had a great time teaching my first graduate-level publishing class at Rosemont College. It was a real thrill, spending so much time with students eager to get into the industry, and exploring different ways to venture in. Some were aspiring editors, others wanted to get into publicity. The class? A marketing course.

A lot of the course touched on social media, as well as discussing ways to utilize various publishing-industry-specific tools when working on publicity and marketing campaigns.

I loved it so much, I thought maybe I should start blogging about some of the stuff I dished out. Maybe take some lessons from my pals and colleagues Carly and Maria over at P.S. Literary, and start doing advice-type-things on the ol' blog.

So, this is the first of what I hope will be many.

There are a lot of reasons why I'm on social media. I use it to network with people in the publishing world, keep track of news both locally in Philadelphia, nationally in, you know, the world, and keep an eye on what's going on in the book industry. I meet new authors, both as a fan and as potential clients. I tweet out links to things I find interesting and hope others will too.

But I don't think of it as a place to sell books. Because social media seldom does that well.

Now, there are certainly a few exceptions to the "social media doesn't sell books" claim. When an eBook deal hits for a book that plenty of people love and an author is able to rally their friends around it... well, that can do wonders. But that's a $1.99 eBook we're talking about, not your $17.99+ novel.

"Then why am I even on here?!" You scream to the heavens, your finger hovering over the 'delete account' button in your Twitter's settings.

Calm down. This is why.

What social media will do, is make you part of a community. It'll endear you to readers. It'll serve as buy-in for someone thinking about covering you and your book. And later on down the line... maybe the result of that will sell a book. Maybe.

But again. That's not why you're on there. For sales. You should be on there for other perks. Let's dig in.

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Sometimes you just wanna hug your favorite authors.

1. ENDEARMENT & WHY I'VE BOUGHT THE SAME BOOK EIGHT TIMES: Like every book lover ever, I spend way too much time fussing over my personal library. Moving this book here or there, buying a new box set so I have to shift an entire shelf. Maybe I'm having a rough day, so I just decide to go all High Fidelity on the collection, reorganize it autobiographically or some such silliness.

It happens.

Whenever I do this, there are a few books that always stay in place. Two dozen or so. Written by authors that I've become pals with on the ol' social media. Some I've never even met, some I've only seen once or twice at a convention. But these are the books I talk about with people the most. And this is a huge takeaway for authors and social media that people don't consider enough.

Social media has the power to endear you to your followers and fans.

See, social media has endeared the authors and their books to me. And this, in my opinion, is the number one reason to be on social media as a writer.

Publishing is always trying to figure out how to get consumers to know about their books. "Discoverability" is a fancy buzzword that gets tossed around a lot. And the most powerful method of discoverability isn't big ol' ads, book trailers, microsites, marketing campaigns, etc.

It's word of mouth from passionate fans and book lovers.

Those two dozen or so books? They're the books I giveaway the most to friends who come over. The books I rebuy constantly. For example. Recently while looking over my expenses, I noticed I purchased Something Strange & Deadly by Susan Dennard SIX TIMES last year. Promise of Shadows by Justina Ireland? EIGHT times. The list goes on.

Following people that love your work, booksellers you admire, communicating with other authors. They'll keep those special books on their shelves, and tell their friends about them.

It's an emotional connection. That's something no amount of ad money can buy.

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Dude.

2. COMMUNITY & NOT BEING "THAT GUY" AT THE PARTY: When I have a bit of book news, there are a handful of authors I tend to send a big ol' BCC email to, or bug on gchat, or hit up via DM on Twitter. If we weren't friends and in the same community, chances are this would result in an irritated email back or a subtweet, and then zero results.

But when you're part of a community, the result is wonderful.

Signal boosting cover reveals, eBook sales, new deals, etc. Blog posts listing books, including maybe yours. Reviews on Goodreads. Group blogs for debut authors (lookin' at you, Swanky Seventeens). No matter your genre, there's a community out there for you, full of writers, booksellers, bloggers, librarians, and readers that will bolster you up.

And now, for a quick lesson.

One question I get a lot regarding joining a community, is figuring out how to actively participate IN said community. How do you build a following? Make friends? It's easy.

I want you to think back to every house party or college bash you've ever been to.

When you walk in, and people start talking to you... do you want to talk to the person who won't shut up about themselves, or to the person who asks you questions? Who inquires about your projects, wants to know you, wants to talk about you to other people? Who takes the time to introduce you around?

Think about social media and joining the online community like a party. Chances are, you'll make more friends and more connections by being genuine, by being curious, and by taking a vested interest in others. If you're just at the party to talk about YOU, no one will want to hangout with you.

Don't. Be. That. Guy.

There are a lot of reasons why writers write. To tell a story, maybe educate. But one thing you probably don't think about going into all of it, is the community that you'll inevitably discover. And finding your people, like minded folks... that's another reason to put pen to page.

When I announced WELCOME HOME back in February, I didn't expect to hear from several dozen authors and book lovers that were adopted. My entire life, I maybe knew a handful of adopted kids, who moved in and out of my life. Once that announcement hit, I suddenly knew close to a hundred. I might have cried a bit. Or a lot. It was probably a lot.

Joining a community makes you feel like you're part of something bigger. You discover a support system you didn't know you had. Social media is the perfect way to find your bookish people.

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Don't let this happen to you!

3. BUY-IN BUT NOT SALES, DON'T GET EXCITED: When I say 'buy-in' I don't mean purchasing.

When you have a book ready to hit the market, having an online presence is an important way to encourage people to learn more about you not just as a writer, but as a person. The books I love the most and talk about the most aren't just written by talented writers. They're written by good people I admire.

If you've ever been to a conference ever, you've likely been talked to death about platform.

Someone can check out your social media profile, your website that lists your writing, the articles you've posted on your site... and know a few things right away. Are you the kind of author who might draw people to their bookstore, if you're say, plotting an event? Are you someone that might be good on a panel? If you're unagented, and querying around, are you part of the community? If they are a person in the media, a book blogger or an editor at a magazine, can they learn about you quickly to help with potential pieces?

There are a ton of things that having an established online presence helps with, and this is a big one.

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They can be fun!

4. #HASHTAG: THE AUTHOR-CENTRIC ONLINE EVENTS: Still querying? Don't have a book out just yet? Besides all the other reasons I just listed (which yes, you should still be active on social media in the book community even if you don't have a book on its way), the author-centric hashtag events are a must reason to be on social media.

Since becoming an agent, I've requested manuscripts from SO MANY authors via social media, and signed quite a few as a result of events like #PitMad. I've offered to rep authors I've found on there, only to find numerous agents clamoring for that particular manuscript, which always fills my heart with joy.

Want to check out a success story? Check out Samira Ahmed's post about us connecting in #PitMatch, here!

If you're unfamiliar with #PitMad, you can learn more about it via Brenda Drake's website. It's an online pitch event, where editors and agents alike scour for projects they might be interested in. And there are many of these.

#DVPit is a new one that I'm excited to check out, specifically for marginalized authors.

#PitMatch was a Valentine's Day themed one, with editors, agents, and authors playing along. I hope they do it again.

There are also excellent resources like #MSWL, or Manuscript Wishlist, which allows you to read through book ideas agents and editors are excited about potentially finding. It's an absolutely incredible resource, and it all pools into this great website.

And then of course, some authors run them on their own. Dahlia Adler's Instagram hashtag campaign was FANTASTIC (I presented it in my class!), and helped scores of authors and readers connect. Learn more about it here.

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And there you have it!

Hope you liked this, you guys. I'll do more. Promise.

A New Chapter, Turning a Page, [Insert Additional Book Metaphor Here]

At this point, most of the Bookternet seems to know. But in case you didn't hear, after five years at the fabulous Quirk Books, I'm packing up my little toy-decorated office this week.

Several New York Times bestsellers, books that won numerous awards, a dozen (mostly) viral book trailers, several bookish websites, plenty of social network profile launches, the publication of my own book, tons of conventions, and thousands upon thousands of books mailed to bloggers... it's been a really wonderful and fulfilling experience, working with all the awesome people at Quirk.

But, it's time for a new chapter, as they say. A new challenge.

This month, I'm jumping into a new career as a literary agent with P.S. Literary.

As anyone who has ever met me will tell you, I'm happiest when talking about other people. Asking me about a favorite book or a favorite author usually ends with me doing something like this.

I mean, when I was emailing friends and media about my latest book, I linked out to another person's book in my PS (again, ya'll should add More Happy Than Not to your Goodreads). Some of the best blog posts I've ever written on BookRiot and The Huffington Post have to do with me talking about other people. Hell, I started a blog and an awards show to give others a platform.

Using my voice to help others get their stories out there... it makes me happy.

So exploring a career where I get to discover new writers, boast about how amazing their undiscovered works are, help launch their careers, and be their voice? Ah, what a perfect, perfect opportunity. Thanks for giving me a shot, Curtis and David!

And while P.S. Literary is located in Toronto, I will be staying in Philadelphia, working out of my new home office / coffeeshops all over. I may even crash Indy Hall once and a while, when Adam and Alex aren't busy making websites.

So before I list the kind of books I'm looking for, here's a big ol' public thank you to Quirk Books, for an awesome five years.

If it wasn't for Quirk taking a chance on some local blogger with zero publishing experience, I wouldn't have had... well, any of this. Two published books (one of which was published with Quirk, thank you Jason!), dozens of lectures and talks at conferences, and now this, a new career to explore. For that, I'm not quite sure how to express my thanks. It's just so huge.

But I think about that fact often, how I got from Point A to Point B(ook). Thanks for giving me a shot after my awkward, nervous interview, Brett, and giving me the chance to grow over the years. I won't ever forget it.

Ah, and the Quirk authors and the many, many book bloggers. I've come to know so many of you outside the walls of our publishing house, and I'm happy to call many of you my friends. Thank you for your awesome words, whether it was a book you wrote or a book you reviewed.

Quirks, it has been an absolute pleasure. I'll see you at all the conventions. And you'll certainly see me in the area. Blair and I have new comic book day every Wednesday, and I don't plan on breaking that tradition.

I also have to thank my awesome future-wife Nena. Without her support to move forward with this, it wouldn't be happening.

And as for the books, here's what I'm looking for. You can scope me out on the agency website here. I'll update this site soon with all of this. But for now, here you go.

Note: To my friends that I've listed here as comps... well, I'm not sorry. I admire each of you so very much, and I want more writing like yours in the world.

Young & New Adult: I'm eager to find bright, diverse new voices in YA. Send me your sci-fi, your fantasy, your contemporary, your pretty-much-any-genre in YA. I write and read YA frequently, so this is a genre I'm fiercely passionate about. If you're curious about my tastes, I adore authors like Susan Dennard, Lauren Morrill, E.C. Myers, Rainbow Rowell, Chuck Wendig, Andrew Smith, Marie Lu, Tahereh Mafi, and new kids on the YA block like Aisha Saeed, Sabaa Tahir, Brandy Colbert, and Adam Silvera.

To quote Andrew Smith, "keep YA weird." Give me your weird, give me your quirky!

With NA, send me your awkward romances and your bold new ideas. It's a growing genre, I'd love to find something that surprises me and makes me swoon. Steamy kissing scenes are awesome... but I'd love to see some NA jump into new genres. Are those kissing scenes in... oh, I don't know, SPACE? Would it make Kirk and Uhura blush? Awesome. Send it to me.

Science Fiction & Fantasy: Looking for high fantasy and exciting sci-fi, new worlds that simply can't be put down. I would love books in the vein of titles by authors like Brandon Sanderson, Lev Grossman, Cory Doctorow, John Scazli, Jeff Vandermeer, Cherie Priest, or Andy Weir.

Cookbooks: I'm particularly interested in cookbook ideas from bloggers. Do you have an awesome food blog with a growing audience? Can you take amazing photos? Are you an active part of the food blogger community? Let's talk. I'm very open to helping develop ideas here, even if the book isn't quite there yet.

Non-Fiction: When it comes to non-fiction, I'm interested in books that focus on pop culture, geekery, and/or teach readers about the odd and the unique. If you've ever picked up a book by Mary Roach, you'll know exactly what I'm talking about. Non-fiction that explains big ideas and large concepts in ways that are accessible, fun, and humorous.

I'm also interested in essay collections, particularly humor though I'm open to anything that's really compelling. Think Davy Rothbart, David Sedaris, or Anna Goldfarb. Give me your awkward confessions. Make me laugh.

Blog to Book Ideas: I would love to work with bloggers kicking around ideas for developing their blog into a book. Think your massively popular Tumblr deserves a fun hardcover gift book? Let's discuss.

Literary Fiction: Very open to and excited to read some adult literary fiction, especially anything contemporary with a rom-com twist (think Nick Hornby) or mystery / thrillers that touch on current affairs (think Jon McGoran).

I'm also very interested in literary fiction that does a bit of genre mashing. Think Station Eleven, The Last Policeman (one of my favorite books ever), or The Night Circus.

And there we have it. The adventure starts. Send me your books. Have a pitch? Email me. And I'll see you all at BEA. This time around though, it'll say "agent" on my tag.

Agent... Smith?

Oh dear.